Services · Fixed fees, $450 to $1,400
Not a word count — six engagements, each with one price.
Every engagement below is quoted as a single figure, invoiced half to begin and half on delivery, and includes an interview, an outline, a full draft and two revision rounds. The studio works only with independent physical therapy, chiropractic and wellness practices.
01 · The schedule of fees
Every engagement, itemised
Listed from the smallest scope to the largest. Additional pages added mid-project are quoted in writing before any writing begins.
-
A
Service-page rewrite
One page rebuilt around the problem the patient typed into a search bar: headline, body, a first-visit paragraph and a single booking action. Seven business days.
- Suited to physical therapy, chiropractic, massage and acupuncture pages
- Headline, meta description and button text labelled
$450one page
Quote this page -
B
Condition landing page
A single page for the one condition you want more of — sciatica, plantar fasciitis, TMJ — written for the search and for the skeptical reader who arrives from it. Eight business days.
- One condition, one reader, one action
- Plain-language explanation reviewed against your own clinical wording
$520one condition
Quote this page -
C
Patient-intake email sequence
Confirmation, first-visit preparation, day-before reminder, post-visit follow-up and a three-week check-in. Written to be sent from your own address, in your own register. Eight business days.
- Parking, paperwork, what to wear and visit length answered in advance
- Delivered as plain text ready for your email platform
$640five emails
Quote the sequence -
D
Front-door rewrite
Home, About and three service pages brought into one voice with one booking action. For practices whose site exists but does not yet explain itself. Ten business days.
- Five pages, one outline, one voice
- Every page closes on a single, specific action
$890five pages
Quote the rewrite -
E
Whole-practice copy
Home, About, up to six service pages and a contact page, plus the full intake email sequence, all in one voice. The studio’s largest standard engagement. Ten business days.
- Interview, outline and two revision rounds
- Shared document, plain text and HTML-ready versions
- Intake emails included at no additional fee
$1,380complete site
Open this engagement -
F
Second location or second clinician
An added set of pages for a practice that opens a second room, hires an associate, or adds a service line after its first engagement. Requires a prior Juniper Yard Copy engagement so the voice stays consistent.
- Up to three pages written to the existing voice
- One revision round included
$490up to three pages
Quote the addition
02 · What a page is made of
Four layers inside every fee
- 01
The interview
Forty-five minutes, by phone or at the studio. The questions concern how you treat, whom you treat, and what a patient fears before the first visit. Nothing about a patient is recorded.
- 02
The outline
One page, returned on Day 2. It sets each page’s headline, its single claim and its closing action, so that disagreements are settled before prose exists.
- 03
The draft and two revisions
A full draft by Day 6 as a shared document. Each revision round is returned within one business day of your notes.
- 04
The paste-ready files
A shared document, a plain-text version and an HTML-ready version, with each page’s headline, meta description and button text labelled for whoever builds the site.
03 · Choosing a scope
Match the engagement to the practice you run today.
If your situation sits between two rows, say so in the brief. The studio will quote the smaller scope that solves the problem.
04 · Terms of engagement
How the fee is held and billed
Standing terms
- Fifty percent to begin, fifty percent on delivery
- Card, ACH or check; the quoted figure is the invoiced figure
- Two revision rounds included in every engagement
- Work beyond the agreed scope is quoted in writing first
- Copy avoids cure and guarantee language; your counsel and state board keep the final word
Bring to the first call
- Your current site address, or a plain list of its pages
- The three questions new patients ask most, in their wording
- Blank new-patient paperwork
- Which insurance plans you accept, or that you are cash-only
- Parking, entrance and first-visit length as a patient meets them
Please send nothing that identifies a patient.
Questions on scope and price
Can the fee change once the project begins?
Only if you ask for work outside the agreed scope, and then only after a written quote you have accepted. Otherwise the figure on the quote is the figure on the invoice.
Do you write for practices outside physical therapy, chiropractic and wellness?
No. The studio keeps to independent clinics and wellness practices so that the vocabulary on the page is the vocabulary used in the room.
Can I begin with one page and expand later?
Yes. A $450 service-page rewrite can be followed by further engagements; the second-location row above applies once a first engagement exists.
How soon can work begin?
Quotes return within one business day. The interview is scheduled once the first half of the fee is received, and the calendar runs from that call.
Request a fixed quote
Name the engagement. The figure follows.
State which row applies, what you treat, and when you hope to launch. A fixed quote returns within one business day.